Our Services Sell Products!

Creative Production

The foremost element in your marketing campaign is the commercial production. The production is the vehicle that will educate, inform, and hopefully motivate a consumer to make a purchasing decision; whether thru an 800 number, thru a web site, or at a retail store.
However, before you roll the cameras there is much to do to make the program right for your company and your product.

Creating a DR commercial production is unique from almost any other type of production. It requires the expertise of a person who is both creative and is a master salesperson. Finding the right person or company to create your show is like commissioning the right artist to paint a picture for you. The Artist must be able to execute your vision, after all nobody knows the product or customer like you do. The product itself will dictate many of these early decisions.

1. Can it be demonstrated?

2. Does it need a celebrity? Will the celebrity improve sales?

3. Can a story be told in 2 minutes or does it need more time to be explained?

4. Does it need animation to help illustrate an important technical aspect?

5. Do you have credible testimonials from satisfied customers?

6. Is it a lead generation show or a direct sales show?

7. Are there any regulatory guidelines that need to be considered?

Campaign Planning and Management

Partnerships are vital to the growth and experience of any organization. We have established partnerships with some of the leading experts in the Direct to Customer business. We combine years of experience, analytical planning, creative marketing, managerial expertise and valuable relationships to ensure your DRTV campaign is a successful one.

At On The Mark we coordinate the planning, buying, creation, and evaluation of direct response media campaigns. Our approach to campaign planning and development provides a level of detail and accuracy that is unparalleled in the industry. This approach will help us assess the products credibility while capitalizing on campaign experience and placement expertise. This method will aid in determining the most effective commercial production, value of “Upsell” products, within the campaign, and provide accurate accounting and benchmarking of product sales against revenue generated.

Critical to all media and campaign management process is the attention paid to timely updates and reporting, consistent monitoring and analysis of all data metrics, and most importantly – assessing each media campaign to insure that all projections are being evaluated.

A great deal of attention is paid to performance measurement. The Media Specialists are expert in mining all media data to not only evaluate Media Equivalency Ratio’s (MER)‘s, and Cost Per Order (CPO), but review customer demographics, geography of media placement (DMA), as well as product sale performance.
The combination of effective media negotiation, acquisition, and strategy services with intuitive, leading edge analytical and targeting experience – makes On the Mark the BEST choice!

Media Planning

The art of Media Planning and ultimate Media execution requires the talent and skills of trained media professionals. Media Specialists detail all plans during the client engagement phase as we help prepare a strategy that specifically meets the goals and objectives of your campaign, while utilizing powerful technology throughout the process.

The correct Media Agency will know exactly how to effectively target the consumers that are most likely to show interest in your brand and products. We work closely with the agency to assimilate their company with your product and branding. With their extensive knowledge of the industry and marketplace we can ensure that your brand will appear in front of the right audience.

While many business development consultants just focus on consulting, we pride ourselves on the fact that we only suggest action plans that are realistic to the company, its budget and its expectations. We understand production, marketing, retail, but most importantly, we understand business!

Website Design & Development

As technology advances, web marketing is becoming one of the largest and effective forms of advertising. Here at On The MARK we have the ability to bring your idea to the worldwide market place, by exposing your product to the millions of everyday online users. Whether you’re in need of a simple landing page or a full scale online market place for your product, our web development team will work with you to provide the perfect solution for your needs.